Posted on 30/05/2023 by Melanie Comerford

The Beginner's Guide to SEO

Getting started with SEO.

The beginner's guide to SEO - Loop Digital

Introducing the Beginner’s Guide to SEO, your gateway to understanding the fundamentals of search engine optimisation. This amateur guide is designed to empower marketing professionals like you with the knowledge and tools necessary to navigate the dynamic world of SEO. In this guide, we’ll take you on a step-by-step journey, demystifying the intricacies of SEO and helping you optimise your website to its fullest potential. You’ll gain a deep understanding of how SEO works and its profound impact on your business’s online presence.

From keyword research to on-page optimisation, we’ll provide you with practical strategies that can be implemented right away. SEO is an indispensable aspect of digital marketing, and by following our guide, you’ll acquire the expertise and knowledge necessary to stay ahead of the competition in today’s competitive online landscape.

Beginner’s Guide to SEO: Core Elements Explained

  • Introduction to SEO
  • How do search engines work?
  • The three elements of SEO
  • Ranking signals: What really matters?
  • Keyword research
  • Link building
  • Tracking and measuring success
  • Summary

Download guide

Mel is our Partner Strategy & Delivery Manager and also a CIM Chartered Marketer, a testament to her commitment to excellence in the field. But Mel’s contributions don’t stop at the office door. Beyond her professional endeavours, she leads an active life as a qualified run leader and dedicated volunteer. Her experience in these roles has streamlined her leadership and teamwork skills, making her an invaluable asset when it comes to collaborating on projects and ensuring their success. Her sharp insights, strategic thinking, and knowledge have made her a backbone in our team’s ability to drive results for clients in this industry. Mel will make sure that we can approach marketing challenges from all angles and deliver outstanding results for our clients.

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