40%
Increase in organic traffic
Kompan
No.1 rankings achieved for playground equipment company
182
Increase in Google Keyword Positions
5
No. 1 Spots
Challenges Faced in the Project
We started working with our client 4 years ago. Having worked with a digital agency prior to partnering with us which yielded limited results, they were still convinced by the value of what digital marketing could provide, however, needed to regain their trust of a third party agency.
Looking specifically at the UK branch of the global business we could see that the brand was well recognised locally, however, they were struggling to gain the organic search visibility that they needed to reach the broader, national audience.
The client came to us with two goals; to secure the top spots in search for a number of key terms related to their industry, and to increase their current flow of leads to promote optimal business growth within the UK market.
The Solution
Our SEO solution comprised of thorough research, establishing new search opportunities, competitor analysis, and a number of different web audits.
With a clear path established we moved onto strategy, outlining specific SEO tactics that we have tried and tested before and ones we know can produce great results, considering both quick-wins and the long term success of the campaign.
Our SEO solution involved a number of moving parts to generate optimal results, including technical web audits to help identify improvements, and content research to make the most of the selected keywords.
Consistent monitoring and analysis allowed us to continually optimise the SEO campaigns, explore new routes of promotion and link-building, and identify any content gaps we could leverage to get ahead of competitors.
The Results
Having worked with this fantastic client over the last two years we have seen exponential growth for the business.
The client informed us that after conducting one of our SEO projects the UK website was ranking no.1 for traffic, lead generation, and sales – this was out of 42 European websites! As a result of this fantastic work, they made further investments into their SEO marketing.
182 up
We’ve been able to optimise a large number of keyword positions onto the first page, totalling an increase of 182 positions. This also includes improving the ranking of other terms that were already on the first page. Expanding on key term reach, leveraging long-tail keyword opportunities, and in turn, producing better quality traffic.
5 No.1 spots
We have managed to secure a further five top spots of their highly competitive keywords.
The Client
Our client, specialise in designing and installing children’s playground equipment, bespoke play areas, outdoor fitness, and themed playgrounds, as well as inspecting and maintaining existing playgrounds. They are a well-respected business within the industry, responsible for over 25% of the total market share.
Not sure where to start on your SEO journey?
Let’s talk! We’ve got a genuine interest in learning about different businesses like yours, and exploring what goals you want to achieve and why. We not only support you, we want to work in partnership to find the right SEO solutions for you without any pressure.
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